Top 10 Most Innovative and Unique App Ideas for Startups in 2023

So, you have decided to build your own startup. That’s really amazing. But just like many other visionary entrepreneurs, you are stuck on the point – how do I get good app ideas? 

In this digital era, smartphones have become an integral part of our lives, and they are also like a magic wand to fulfil most of our daily needs whether online shopping, transportation, making payments, or anything else.

Startups are constantly looking for unique and innovative ideas for mobile apps to make a difference in the market. 

Many entrepreneurs have come up with creative app ideas and built multi-million startups. This inspires many others to look for some great mobile app ideas. Moreover, once you have an idea, you can reach the right mobile app development service partner to execute it and make it come alive. 

As the mobile app market continues to grow and evolve, the demand for creative and innovative mobile app ideas is increasing. For a few stats, according to Statista, over 218 billion mobile apps were downloaded in 2020, and this number will reach 275+ billion in 2023. So, there are a lot of reasons to look for novel app ideas for startups. 

If you can’t get a good mobile app idea, don’t worry. This blog is for you. You can find some of the trending and best app development ideas here to build for your startup. Let’s check these ideas without further ado. 

Top Mobile App Ideas That Startups Can Use for Business

Top Mobile App Ideas That Startups Can Use for Business

1. Everything On-Demand

The on-demand services market is rising at a never-ending speed. For example, the global online food delivery market will cross $1 trillion value by the end of 2023. So, there is a huge opportunity in this domain to catch the eyes of entrepreneurs. One reason, why there are big brands like Amazon, Uber, Airbnb, etc. 

This is one of the most sought-after app development ideas today. On-demand apps allow people to order anything they need and have it delivered right to their door in a matter of minutes. 

With on-demand apps, users can order food, groceries, home cleaning services, and more, all from their mobile devices. It is one of the best mobile app ideas to make money. But you have to be ready to face stiff competition as well. 

On-demand services are one of the popular Android and iPhone app ideas because they reach to masses. According to Statista, there were over 250 million people using on-demand apps globally in 2020. This number is expected to grow to nearly 325 million by 2025. 

With these figures in mind, it’s clear that on-demand apps are here to stay and offer immense potential for startups. So, this can be one of those mobile app ideas that you might be interested in. 

2. Build on Blockchain Technology

Looking for the most advanced technology for your app idea? Blockchain is what you need. Have you heard of NFT, dApp, and cryptocurrencies like Bitcoin? The engine of those apps and solutions is Blockchain. This technology is transforming the way data is stored, shared, and secured. 

With blockchain, data is stored in distributed ledgers and shared across multiple computers, eliminating the need for a centralized server or third-party storage system. This is a full-proof way to build secure apps. 

Blockchain provides a secure, transparent, and immutable record of transactions, making it ideal for mobile app development services. You can use Blockchain to build mobile apps for secure payments, digital contracts, and automated transactions. 

Look for the right mobile app development company that has proficiency in Blockchain to create a next-gen mobile app for your startup.

The potential of blockchain technology is vast, and it has been estimated that the global market for blockchain applications could reach $16 billion by 2024. So, it is one of the effective app ideas to solve problems and provide users with a robust mobility solution. 

Your startup can join the League of Businesses using the most innovative technologies today with blockchain mobile app development. You can explore various blockchain mobile app ideas to make a decision. 

3. Earn Hefty Profits with Fintech Mobile Apps

Technology has made our lives convenient, especially in the area of finance. Indeed, there are many fintech apps that help us send money, pay bills, and manage our finances, accounts, and money. 

This is one of the prominent mobile app ideas that you can consider for your startup. According to Statista, as of 2023, the number of fintech startups worldwide is 26,393 which is increasing rapidly. 

Fintech startups offer numerous services including stock purchases and sales, banking, wealth management, money transfer, and more. There are many businesses that have earned huge profits with this app development idea. 

4. Build a Dating App to Make a Difference

Dating apps are one of the hot mobile application ideas that many startups have adopted to build a unique solution. Dating and matrimony apps are popular and you can use this app idea to develop a one-of-a-kind app.

As per Statista, the online dating market is expected to generate nearly $3.41 billion in revenue by 2027. Marketing is growing fast and there are a lot of benefits for businesses investing in this domain. 

Online dating apps allow people to connect with others in their nearby area to find someone for dating or friendship. These apps offer numerous features like social media integration, preference filters, in-app chat, video call, and more. 

This is an outstanding mobile app idea that you can consider for your startup. You can integrate many unique features to make your app more attractive and rich in features. 

5. Invest in the Future with Augmented Reality

One of the most trending app ideas for mobiles is using the Augmented Reality (AR) feature. AR technology allows users to overlay digital content on the physical environment in real-time. You are already familiar with the world-famous social media app, Snapchat which uses AR for amazing filters. 

AR allows users can interact with digital content in the physical world and view it from multiple angles. For example, if you were to take a selfie with a virtual object, you could use the AR app to make it look as if the object was actually in your photo. 

The potential for this technology is vast, ranging from social media apps to online retailing and educational apps that provide interactive content. In addition, AR can be used for gaming, entertainment, advertising, and more.

The current state of the market for AR apps is very promising. According to a report from Statista, global revenue from augmented reality is expected to grow from $11.4 billion in 2018 to $60.55 billion by 2023. So, this explosive growth indicates that now is the ideal time for startups to invest in developing their own AR apps.

The potential of AR opens a whole lot of opportunities for your startup. This is an amazing app development idea to build high ROI solutions. You can decide if you want Android app development services or iOS development or build a cross-platform app. 

6. Look for a Personal Assistant App

Do you want to build a friendly app for your audience that gives answers to their questions, solves their problems, and more? Probably a personal assistant or virtual assistant mobile app can suffice. 

Virtual assistant or personal assistant apps are AI-powered enabling them to automate tasks like scheduling appointments, sending reminders, searching for information, and more.  

This type of application can be extremely useful for busy users who need help managing their time and tasks. You already know many such apps like Siri, Alexa, and Google Assistant that are widely used today. 

These apps can perform various tasks for users whether it’s simple or complex. They can even access third-party apps like Slack, Evernote, and Trello for even more functionality. The popularity of these apps is increasing year by year and there are some solid reasons why they are one of the best app development ideas. 

Recent studies have shown promising growth in this sector by projecting the global market for virtual assistants to reach $15.7 billion by 2023. So, this shows the potential of this type of mobile application, and how it could benefit any startup looking to get ahead in their industry. 

You can consider investing in this type of app to provide your own virtual assistant for people. However, make sure to decide whether you need an app for Android or iOS, or both. After this, you can hire Android developers or iOS developers to meet the requirement. 

7. Make transactions with Mobile Payments

What about a digital wallet or a payment processing mobile app idea? Mobile payment technology is rapidly revolutionizing the way we purchase goods and services. Indeed, Mobile payments offer consumers the convenience of using their smartphones to make purchases, pay bills, and send money. 

Creating a unique payment app is one of the cool app ideas that you can think of for your startup. There are payment options like Apple Pay, Google Pay, Venmo, PayPal, Square Cash, and Samsung Pay that have made good success.

Mobile payment transactions have become much easier and more secure than ever before, thanks to advancements in technologies such as tokenization and encryption. You can leverage the expertise of iOS app development services or Android app services to build an app for a specific platform or both. 

According to a recent survey conducted by The Mobile Payments Today, around 77% of all consumers now use their smartphones to make payments at least once a month. 

This number is expected to increase in the coming years as more people shift towards mobile payments. Besides this, the growth of mobile payments has also led to an increase in businesses that accept these payments. 

With the help of new technologies like near-field communication (NFC), businesses can easily and quickly accept mobile payments from their customers. Mobile payments are not just convenient for consumers but also offer businesses more efficient ways to process payments and reduce costs associated with traditional payment methods. 

This has opened up new opportunities for businesses to reach new markets and increase sales. As mobile payments continue to grow in popularity, they will become an integral part of everyday life. 

Try exploring more opportunities in this category of mobile apps to find your scope of app development. 

8. Connect everything with IoT

You can leverage the Internet of Things (IoT) to develop a disruptive mobile app for your startup. IoT solutions have the potential to revolutionize the way businesses and customers interact with products and services. 

With IoT, businesses can have access to real-time data that can be used to gain insights into customer behavior and preferences. IoT has also enabled businesses to better manage inventory and improve customer service.

IoT applications have been utilized in a number of industries including healthcare, manufacturing, retail, energy, transportation, and finance. In healthcare, IoT solutions can be used to monitor patients remotely, measure vital signs, or provide an early warning system for certain health conditions. 

In retail, companies can use sensors to track customer movements and analyze sales patterns to inform decisions about product placement or marketing campaigns. In the energy sector, companies can leverage smart devices to monitor energy usage and reduce costs.

The global IoT market is projected to reach $955 billion by 2025, a staggering increase from its current value of $155 billion. The growth of the market is driven by the increasing use of IoT-enabled products, improved efficiency, cost savings, and better customer experience. 

As IoT solutions become more widespread, companies need to ensure that they have the right infrastructure and tools in place to maximize the benefits they can receive. 

Investing in IoT applications is one of the innovative app development ideas for your business today. Indeed, IoT presents a unique opportunity for startups to develop innovative products and services. 

Get the potential of this technology for your business with the best IoT app development service.

9. Apps that Promote Easy Collaboration

Creating collaboration is one of the popular enterprise mobile app ideas and it can help startups break into new markets and gain access to a larger audience. Collaboration apps allow teams to communicate in real-time and share documents, presentations, images, and other data securely. 

These apps can also be used to track progress, delegate tasks, and measure performance. With the help of collaborative tools, businesses can create a more productive workplace and foster better collaboration among their employees.

The use of collaboration apps has grown significantly over the past few years. According to a survey from 2021, nearly two-thirds of business users reported using some form of collaboration app, up from less than half in 2020. 

Moreover, the global market for cloud collaboration solutions is estimated to reach $11.19 billion by 2025. Given the rapid growth of collaborative tools, startups should definitely consider taking advantage of this trend. 

Whether it’s a messaging platform, a project management tool, or something else, there are numerous options available for businesses looking to collaborate more effectively. This is a promising app development idea that you can explore for your startup.

10. Go for Cloud Computing

Today, cloud computing has become one of the best technologies. It is a way of delivering services and applications over the internet, allowing users to access data and information from any device. Cloud computing offers businesses a range of advantages, such as scalability, flexibility, cost savings, increased agility, and improved collaboration.

For startups, cloud computing provides an attractive option and you can create a robust cloud-based application. With cloud computing, startups don’t have to invest in expensive hardware and infrastructure to get started. Instead, they can use cloud services to run their business applications, store data and files, and access analytics tools. 

This allows them to focus on their core business instead of investing in IT infrastructure. In addition to scalability and cost savings, cloud computing also offers improved collaboration between teams and users. This is because all of the data and files are stored in the cloud, which makes it easy for teams to share information and collaborate remotely. 

Moreover, with cloud-based services, businesses can access real-time data about their customer’s behaviour and preferences. This helps them make better decisions and provide a better customer experience. 

From cost savings to improved collaboration, startups can benefit from this innovative technology to grow and succeed in the competitive market.


So, you have checked some innovative mobile app ideas for your startup. You can implement these ideas to make a unique brand for your target audience. These app ideas are time-tested and various businesses have got success in their domains.  

If you are planning to build an app, you need a mobile app development partner like MobileCoderz. We are is a top-rated mobile app development agency that helps startups bring their innovative ideas to life. With a team of experienced professionals, we provide specialized services to deliver feature-packed mobile apps to our clients. 

From understanding the business needs to develop the right technology solutions, MobileCoderz guarantees the successful execution of projects. Contact us to experience our services. Our expertise in technology helps us create apps that meet the specific needs of the customer, while also keeping up with the latest trends in the industry. With MobileCoderz, startups can achieve success with their innovative ideas.

Frequently Asked Questions

Which type of app can I create?

Once you decide on the app category like healthcare, social media, gaming, online shopping, etc. Then, it depends on requirements and budget. For example, you can consider Android app ideas or iOS apps. In simple words, you can create a native app for Android and iOS separately. You can build a cross-platform or hybrid app that will function on both Android and iOS devices.

What types of apps are most popular?

Here are the most popular app categories:

  1. Gaming
  2. Education
  3. Social media
  4. Health & Fitness
  5. Finance or FinTech
  6. eCommerce or Online Shopping
  7. Food Delivery
  8. Taxi booking
  9. Music
  10. Productivity
  11. News 

Which apps are the most common types?

  1. Productivity apps
  2. Entertainment apps
  3. Educational apps
  4. Lifestyle apps
  5. Game apps
  6. Social media apps

How do apps make money?

There are many ways apps can earn. The top three ways are below:

  1. Subscription
  2. Freemium
  3. Ads

How to design an app for my startup?

App designing is an intricate process that requires proficiency in various tools and practices. You can discuss your app development idea with professional app designers to design your app as per your requirements and the industry’s best standards. 

How do I start an app from nothing?

It requires research about your target audience and you have to define your business goals to choose the best option from various app development ideas for your startup. A tech partner can help you do all this. 

What is the easiest app type I can make?

There are a few easy app types as follows:

  1. To-do app
  2. Notes app
  3. Quiz app
  4. Chat app

Which app category is growing faster?

The fastest-growing app categories are as follows:

  1. Dating Apps
  2. Online chatting and video call apps
  3. On-demand services apps

What are the new and popular apps?

Today, AI chatbots are creating a buzz around the world and there are apps like ChatGPT, Bard, and Bing that are popular AI chatbots. 

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